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person:"Dudenhöffer, Ferdinand"
~person:"Meffert, Heribert"
~subject:"Marketing management"
~type_genre:"Graue Literatur"
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Multi-Channel-Marketing - Was bringen Mehrkanalstrategien? : Dokumentation des Workshops vom 24. Novemver 2003
Meffert, Heribert
(
ed.
)
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2004
Persistent link: https://www.econbiz.de/10013330186
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Mehrmarkenstrategien : ein Beitrag zum Management von Markenportfolios
Meffert, Heribert
;
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10001354927
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