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person:"Egels-Zandén, Niklas"
~person:"McColl, Julie"
~person:"Runfola, Andrea"
~person:"Shen, Bin"
~subject:"Marketing management"
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Marketing management
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Egels-Zandén, Niklas
McColl, Julie
Runfola, Andrea
Shen, Bin
Moore, Christopher
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International journal of retail & distribution management
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International marketing review
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ECONIS (ZBW)
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Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
2
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
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