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person:"Ehret, Michael"
~person:"Dowlatabadi, Jason"
~person:"Zervas, Georgios"
~subject:"Austauschtheorie"
~subject:"Brand management"
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Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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You get what you give : theory and evidence of reciprocity in the sharing economy
Proserpio, Davide
;
Xu, Wendy
;
Zervas, Georgios
- In:
Quantitative marketing and economics : QME
16
(
2018
)
4
,
pp. 371-407
Persistent link: https://www.econbiz.de/10011963214
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