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person:"Engelhardt, Werner Wilhelm"
~isPartOf:"Marketing theory"
~person:"Marti, Emilio"
~person:"Saren, Michael"
~source:"econis"
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Marketing theory
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Engelhardt, Werner Wilhelm
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Marketing theory
Expanding disciplinary space : on the potential of critical marketing
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IOU working paper series / Institute of Organization and Administrative Science, University of Zurich
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Journal of marketing management : MM
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Wirtschaftspolitik in offenen Demokratien : Festschrift für Uwe Jens
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Ökonomische Moral oder moralische Ökonomie? : Positionen zu den Grundlagen der Wirtschaftsethik
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Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
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