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person:"Erickson, Timothy"
~person:"Arnold, Erik"
~person:"Fetscherin, Marc"
~person:"Glowik, Mario"
~subject:"Brand image"
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Handbook of contemporary marketing in China : theories and practices
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Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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