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person:"Falvey, Rodney E."
~isPartOf:"Journal of international consumer marketing"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Huysmans, Martijn"
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Falvey, Rodney E.
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How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
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