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person:"Fertő, Imre"
~isPartOf:"Journal of marketing communications"
~person:"Chrysochou, Polymeros"
~person:"Howlett, Elizabeth"
~type_genre:"Article in journal"
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Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
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