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person:"Foxall, Gordon R."
~isPartOf:"Consumer behavior analysis : (a) rational approach to consumer choice"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chark, Robin"
~person:"Dekimpe, Marnik G."
~person:"Valdimar Sigurdsson"
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Consumer behaviour
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Brand management
4
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Experiment
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Kaufentscheidung
3
Purchase decision
3
Advertising
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Foxall, Gordon R.
Chark, Robin
Dekimpe, Marnik G.
Valdimar Sigurdsson
Gijsbrechts, Els
9
Warlop, Luk
9
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6
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Keh, Hean Tat
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Prasad, Ashutosh
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Abou Nabout, Nadia
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Consumer behavior analysis : (a) rational approach to consumer choice
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of organizational behavior management
6
Journal of business research : JBR
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of retailing and consumer services
5
Marketing theory
5
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
3
Psychology & marketing
3
ERIM report series research in management
2
Journal of modelling in management
2
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
2
Routledge companions in business, management and accounting
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Edward Elgar E-Book Archive
1
Elgar advanced introductions
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
Health marketing quarterly
1
International journal of hospitality management
1
Journal of air transport management
1
Journal of consumer behaviour : an international research review
1
Journal of creating value
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of innovation & knowledge : JIK
1
Journal of marketing research
1
Journal of promotion management : JPM
1
MO
1
Macmillan studies in marketing management
1
Marketing letters : a journal of research in marketing
1
Research in consumer behavior
1
Routledge interpretive marketing research
1
Routledge studies in marketing
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Springer eBook Collection
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SpringerLink / Bücher
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ECONIS (ZBW)
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1
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
2
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
3
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
4
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
5
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
6
The effect of physical possession on preference for product warranty
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
Saved in:
7
Implications of motivating operations for the functional analysis of consumer choice
Fagerstrøm, Asle
;
Foxall, Gordon R.
;
Arntzen, Erik
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 31-47)
.
2013
Persistent link: https://www.econbiz.de/10009740003
Saved in:
8
Invitation to consumer behavior analysis
Foxall, Gordon R.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 13-30)
.
2013
Persistent link: https://www.econbiz.de/10009740040
Saved in:
9
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
10
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
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