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person:"Frenzel, Tobias"
~person:"Light, Ben"
~person:"Wiedmann, Klaus-Peter"
~subject:"Internet marketing"
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Internet marketing
Musikwirtschaft
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Frenzel, Tobias
Light, Ben
Wiedmann, Klaus-Peter
Thomes, Tim Paul
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Arts and the market
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Brended app implementation the London Symphony Orchester
Gosling, Victoria
;
Crawford, Garry
;
Bagnall, Gaynor
; …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011580957
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Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
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