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person:"Frenzel, Tobias"
~person:"Rod, Michel"
~person:"Wiedmann, Klaus-Peter"
~subject:"Internet marketing"
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Internet marketing
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Frenzel, Tobias
Rod, Michel
Wiedmann, Klaus-Peter
Thomes, Tim Paul
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Asia Pacific journal of marketing and logistics
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
2
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
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