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person:"Fritz, Wolfgang"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Bauer, Hans H."
~person:"Skiera, Bernd"
~person:"Wirtz, Bernd W."
~subject:"Social Web"
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
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