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person:"Fritz, Wolfgang"
~isPartOf:"AP - Nr. 97/08"
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Markteintritts-Management : Probleme, Strategien, Erfahrungen"
~isPartOf:"Springer Texts in Business and Economics"
~person:"Wirtz, Bernd W."
~subject:"Massenmedien"
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Fritz, Wolfgang
Wirtz, Bernd W.
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AP - Nr. 97/08
Gabler-Lehrbuch
Markteintritts-Management : Probleme, Strategien, Erfahrungen
Springer Texts in Business and Economics
Lehrbuch
5
AP – Nr. 98/01
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
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Medien- und Internetmanagement
Wirtz, Bernd W.
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2009
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6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003731500
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