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person:"Fritz, Wolfgang"
~isPartOf:"Applied Marketing Science/Angewandte Marketingforschung"
~person:"Gentzkow, Matthew Aaron"
~subject:"Betriebswirtschaftsstudium"
~subject:"Consumer behaviour"
~subject:"Consumer products distribution"
~subject:"USA"
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
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2019
Persistent link: https://www.econbiz.de/10011955417
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