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person:"Fritz, Wolfgang"
~isPartOf:"Credit and capital markets : Kredit und Kapital"
~isPartOf:"Springer eBook Collection"
~person:"Hornuf, Lars"
~person:"Mitomo, Hitoshi"
~subject:"Digital platform"
~subject:"Forecasting model"
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Credit and capital markets : Kredit und Kapital
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ECONIS (ZBW)
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1
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf das Social Media Engagement und kombiniert hierbei Befragungs- mit Verhaltensdaten. Die Autorin zeigt den Lebenszyklus eines YouTube Werbespots sowie den Einfluss verschiedener...
Persistent link: https://www.econbiz.de/10012401777
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2
Policies and Challenges of the Broadband Ecosystem in Japan
Jitsuzumi, Toshiya
(
ed.
);
Mitomo, Hitoshi
(
ed.
)
-
2022
-
1st ed. 2022.
This book shows how telecom, broadcast, and
Internet
researchers as well as experts from Japan's leading mobile …
Persistent link: https://www.econbiz.de/10012879108
Saved in:
3
A novel default risk prediction and feature importance analysis technique for marketplace lending using machine learning
Hornuf, Lars
;
Drechsler, Rolf
- In:
Credit and capital markets : Kredit und Kapital
56
(
2023
)
1
,
pp. 27-62
with many other financial products that have emerged in recent years,
internet
-based investors may be inexperienced in …
Persistent link: https://www.econbiz.de/10014518604
Saved in:
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