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person:"Fritz, Wolfgang"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~person:"Alt, Rainer"
~person:"Wirtz, Bernd W."
~subject:"Digitalisierung"
~subject:"Mobile marketing"
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Fritz, Wolfgang
Alt, Rainer
Wirtz, Bernd W.
Böhm, Markus
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Electronic markets : EM ; the international journal of electronic commerce and business media
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Lehrbuch
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Springer eBook Collection
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Electronic markets : the international journal on networked business
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
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Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
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Vision und Verantwortung : Herausforderungen an der Schwelle zum neuen Jahrtausend ; Festschrift für Manfred Bodin zum 60. Geburtstag
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Schmidt, Rainer
;
Alt, Rainer
;
Zimmermann, Alfred
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014437317
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Electronic markets on digital platforms and AI : editorial
Alt, Rainer
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
2
,
pp. 233-241
Persistent link: https://www.econbiz.de/10012615088
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