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person:"Fritz, Wolfgang"
~isPartOf:"Handelsblatt-Bücher"
~isPartOf:"Journal of marketing"
~person:"Knittel, Christopher R."
~person:"Laibson, David I."
~person:"Majumdar, Sumit Kumar"
~person:"Pauwels, Koen"
~person:"Quaglione, Davide"
~person:"Tucker, Catherine"
~subject:"Consumer behaviour"
~subject:"Institutional change"
~subject:"Lohn"
~subject:"Subvention"
~subject:"USA"
~subject:"Werbewirkung"
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Fritz, Wolfgang
Knittel, Christopher R.
Laibson, David I.
Majumdar, Sumit Kumar
Pauwels, Koen
Quaglione, Davide
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ECONIS (ZBW)
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Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli
;
Malshe, Ashwin
;
Pauwels, Koen
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10011804088
Saved in:
2
Internet
-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang
(
ed.
)
-
2001
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
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