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person:"Fritz, Wolfgang"
~isPartOf:"Journal of marketing communications"
~person:"Pentina, Iryna"
~subject:"Social Web"
~subject:"Social web"
~subject:"United States"
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Fritz, Wolfgang
Pentina, Iryna
Antheunis, Marjolijn L.
3
Huh, Jisu
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Belanche, Daniel
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Casaló, Luis V.
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Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
3
Applied Marketing Science / Angewandte Marketingforschung
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Applied Marketing Science/Angewandte Marketingforschung
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Cases on innovations in educational marketing : transnational and technological strategies
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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International journal of electronic commerce : IJEC
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Journal of Product & Brand Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of customer behaviour
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Journal of marketing channels : ... distribution systems, strategy, and management
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The dark side of social media : a consumer psychology perspective
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A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna
;
Basmanova, Oksana
;
Zhang, Lixuan
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
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