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person:"Fritz, Wolfgang"
~isPartOf:"Journal of promotion management : JPM"
~person:"Armstrong, Gary"
~person:"Vrontis, Demetris"
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Fritz, Wolfgang
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Journal of promotion management : JPM
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Betriebswirtschaftliche Abhandlungen
4
Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
3
wi - Wirtschaft
3
Always learning
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
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International marketing review
2
Journal for global business advancement : JGBA
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wi / wirtschaft
2
Cross cultural management : an international journal
1
Ekonomski pregled
1
Global business & economics review
1
Handbuch Multi-Channel-Marketing
1
Innovative business practices : prevailing a turbulent era
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
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International studies of management and organization
1
Journal of customer behaviour
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Journal of marketing communications
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Journal of transnational management : the official journal of the International Management Development Association
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Marketing intelligence & planning
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Pearson Global edition
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Psychology & marketing
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Qualitative market research : an international journal
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Springer Texts in Business and Economics
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Springer eBook Collection
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Springer texts in business and economics
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SpringerLink / Bücher
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The Prentice Hall series in marketing
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The journal of brand management : an international journal
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The journal of services marketing
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Wirtschaft und Wettbewerb
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Zum Erkenntnisstand der Betriebswirtschaftslehre am Beginn des 21. Jahrhunderts : Festschrift für Erich Loitlsberger zum 80. Geburtstag
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Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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