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person:"Fritz, Wolfgang"
~person:"Baldwin, John R."
~person:"Sidak, J. Gregory"
~person:"Tadelis, Steve"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Konsumentenverhalten
United States
Internet
49
Electronic Commerce
40
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31
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29
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27
Germany
27
Marketing
24
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22
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7
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Fritz, Wolfgang
Baldwin, John R.
Sidak, J. Gregory
Tadelis, Steve
Greenstein, Shane M.
54
Goldfarb, Avi
41
Dwivedi, Yogesh Kumar
38
Usman, Osly
36
Tucker, Catherine
29
Bauer, Hans H.
25
Ghose, Anindya
25
Filieri, Raffaele
23
Liébana-Cabanillas, Francisco
23
Martínez-López, Francisco J.
21
Spann, Martin
21
Forman, Christopher
20
Goolsbee, Austan
20
Kukar-Kinney, Monika
20
Pavlou, Paul A.
20
Rana, Nripendra P.
20
Benbasat, Izak
19
Einav, Liran
19
Jin, Ginger Zhe
19
Loureiro, Sandra Maria Correia
19
Flavián Blanco, Carlos
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Khare, Arpita
18
Law, Chun Hung Roberts
18
Dennis, Charles
17
Gentzkow, Matthew Aaron
17
Hollebeek, Linda D.
17
Kumar, Dr. Vinay
17
Levin, Jonathan
17
Pauwels, Koen
17
Wiedmann, Klaus-Peter
17
Brynjolfsson, Erik
16
Dellaert, Benedict G. C.
16
Goel, Rajeev K.
16
Kalia, Prateek
16
Ko, Eunju
16
Laroche, Michel
16
Ruiz Mafe, Carla
16
Scheinbaum, Angeline Close
16
Stavins, Joanna
16
Choi, Jeonghye
15
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1
Economic regulation and its reform : what have we learned?
1
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Luxury marketing : a challenge for theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The economics of artificial intelligence : an agenda
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ECONIS (ZBW)
37
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1
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
Saved in:
2
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf das Social Media Engagement und kombiniert hierbei Befragungs- mit Verhaltensdaten. Die Autorin zeigt den Lebenszyklus eines YouTube Werbespots sowie den Einfluss verschiedener...
Persistent link: https://www.econbiz.de/10012401777
Saved in:
3
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
4
Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie
-
2018
Persistent link: https://www.econbiz.de/10011824716
Saved in:
5
Returns to consumer search : evidence from eBay
Blake, Thomas
;
Nosko, Chris
;
Tadelis, Steve
-
2016
Persistent link: https://www.econbiz.de/10011495013
Saved in:
6
How artificial intelligence and machine learning can impact market design
Milgrom, Paul
;
Tadelis, Steve
-
2018
Persistent link: https://www.econbiz.de/10011800139
Saved in:
7
The limits of reputation in platform markets : an empirical analysis and field experiment
Nosko, Chris
;
Tadelis, Steve
-
2015
Persistent link: https://www.econbiz.de/10010482883
Saved in:
8
Expectation, disappointment, and exit : evidence on reference point formation from an online marketplace
Backus, Matthew
;
Blake, Thomas
;
Masterov, Dimitriy
; …
- In:
Journal of the European Economic Association : JEEA
20
(
2022
)
1
,
pp. 116-149
Persistent link: https://www.econbiz.de/10012878294
Saved in:
9
How artificial intelligence and machine learning can impact market design
Milgrom, Paul
;
Tadelis, Steve
- In:
The economics of artificial intelligence : an agenda
,
(pp. 567-584)
.
2019
Persistent link: https://www.econbiz.de/10012127912
Saved in:
10
Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom
;
Nosko, Chris
;
Tadelis, Steve
-
2014
Persistent link: https://www.econbiz.de/10010370956
Saved in:
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