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person:"Fritz, Wolfgang"
~person:"Balmer, John M. T."
~person:"Vrontis, Demetris"
~subject:"Cause-Related Marketing"
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Cause-Related Marketing
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Fritz, Wolfgang
Balmer, John M. T.
Vrontis, Demetris
Chang, Chun-Tuan
5
Thomas, Sujo
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4
Liu, Gordon
4
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Daponte, Gaspar Gracia
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Journal for global business advancement : JGBA
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The journal of services marketing
1
World review of entrepreneurship, management and sustainable development
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The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
2
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
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