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person:"Fritz, Wolfgang"
~person:"Greenstein, Shane"
~person:"Gáti, Mirkó"
~person:"Halligan, Brian"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Jahrbuch der Absatz- und Verbrauchsforschung
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Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
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