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person:"Fritz, Wolfgang"
~person:"Gupta, Sunil"
~subject:"Advertising effects"
~subject:"Elektrohandel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Advertising effects
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Fritz, Wolfgang
Gupta, Sunil
Tucker, Catherine
14
Wilbur, Kenneth C.
12
Bellman, Steven
9
Pelsmacker, Patrick de
9
Rozendaal, Esther
9
Dwivedi, Yogesh Kumar
8
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8
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8
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7
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7
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7
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7
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7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Varan, Duane
7
Vashisht, Devika
7
Buijzen, Moniek
6
Dens, Nathalie
6
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6
King, Karen Whitehill
6
Poels, Karolien
6
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5
Arora, Taanika
5
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5
Bijmolt, Tammo H. A.
5
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5
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5
Ghose, Anindya
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Ghosh, Tathagata
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Hatzithomas, Leonidas
5
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
2
Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
Saved in:
3
Onlineshopper in die Läden holen
Teixeira, Thales S.
;
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
12
,
pp. 80-87
holen, aber dann im
Internet
kaufen. Welche Lösung gibt es für dieses als Showrooming bekannte Phänomen? …
Persistent link: https://www.econbiz.de/10011535075
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