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person:"Fritz, Wolfgang"
~person:"Gupta, Sunil"
~subject:"Elektrohandel"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Fritz, Wolfgang
Gupta, Sunil
Law, Chun Hung Roberts
18
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14
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Harvard-Business-Manager : das Wissen der Besten
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
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ECONIS (ZBW)
2
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1
Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
Saved in:
2
Onlineshopper in die Läden holen
Teixeira, Thales S.
;
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
12
,
pp. 80-87
holen, aber dann im
Internet
kaufen. Welche Lösung gibt es für dieses als Showrooming bekannte Phänomen? …
Persistent link: https://www.econbiz.de/10011535075
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