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person:"Fritz, Wolfgang"
~person:"Kotler, Philip"
~subject:"Marketing"
~subject:"Theory"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Jahrbuch der Absatz- und Verbrauchsforschung
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The journal of business strategy
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ECONIS (ZBW)
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Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
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Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
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