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person:"Günter, Bernd"
~isPartOf:"Journal of business research : JBR"
~person:"Swoboda, Bernhard"
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
~subject:"Energy sector"
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Günter, Bernd
Swoboda, Bernhard
Wiedmann, Klaus-Peter
Balaji, M. S.
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Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
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