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person:"Günter, Bernd"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~person:"Lemon, Katherine N."
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
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Consumer behaviour
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Günter, Bernd
Lemon, Katherine N.
Wiedmann, Klaus-Peter
Auh, Seigyoung
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Dong, Beibei
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Journal of service research : JSR
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Journal of service research
3
MSI reports : working paper series
2
Schriftenreihe Marketing, Management
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
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The journal of brand management : an international journal
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ECONIS (ZBW)
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How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
3
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
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