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person:"Günter, Bernd"
~isPartOf:"Marketing in kleinen und mittleren Unternehmen"
~person:"Choi, Beom Joon"
~person:"Svensson, Göran"
~subject:"Complaint management"
~subject:"KMU"
~type:"article"
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Marketing in kleinen und mittleren Unternehmen
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
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Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
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