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person:"Günter, Bernd"
~isPartOf:"Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag"
~person:"Loureiro, Sandra Maria Correia"
~person:"Svensson, Göran"
~subject:"Supplier relationship management"
~type:"article"
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Supplier relationship management
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Kundenanalyse
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Günter, Bernd
Loureiro, Sandra Maria Correia
Svensson, Göran
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
International journal of procurement management
4
The journal of business & industrial marketing
4
International journal of business excellence
3
Journal of business-to-business marketing
3
African journal of economic and management studies : AJEMS
1
International journal of business excellence : IJBEX
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International journal of business governance and ethics : IJBGE
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Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing intelligence & planning
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
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South African journal of economic and management sciences
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ECONIS (ZBW)
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Qualitativ ausgerichtete Small-sample-Marktforschung : Kundenkonferenzen als Beispiel für Customer Focus Groups im After-sales-Marketing
Günter, Bernd
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 193-207)
.
1998
Persistent link: https://www.econbiz.de/10001301060
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