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person:"Günter, Bernd"
~language:"eng"
~person:"Bayón, Tomás"
~person:"Svensson, Göran"
~subject:"Germany"
~subject:"Kosten-Nutzen-Analyse"
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Germany
Kosten-Nutzen-Analyse
Beziehungsmarketing
40
Relationship marketing
40
Lieferantenmanagement
24
Supplier relationship management
24
Customer satisfaction
23
Kundenzufriedenheit
23
Confidence
16
Vertrauen
16
B-to-B-Marketing
11
Business-to-business marketing
11
Arbeitszufriedenheit
10
Job satisfaction
10
satisfaction
10
Consumer behaviour
9
Konsumentenverhalten
9
commitment
9
trust
8
Deutschland
6
Dienstleistungsqualität
6
Selling
6
Service quality
6
Verkauf
6
coordination
6
relationship marketing
6
Norway
5
Norwegen
5
Satisfaction
5
South Africa
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Südafrika
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Theorie
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Theory
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continuity
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cooperation
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Günter, Bernd
Bayón, Tomás
Svensson, Göran
Homburg, Christian
11
Wangenheim, Florian von
6
Bruhn, Manfred
5
Huber, Frank
5
Herrmann, Andreas
4
Hilbert, Andreas
4
Johnson, Michael D.
4
Piller, Frank T.
4
Spiller, Achim
4
Bauer, Hans H.
3
Fredberg, Tobias
3
Fürst, Andreas
3
Gemünden, Hans Georg
3
Gerpott, Torsten J.
3
Haenlein, Michael
3
Hennig-Thurau, Thorsten
3
Horn, Carmen
3
Kaplan, Andreas M.
3
Silberer, Günter
3
Stauss, Bernd
3
Wieseke, Jan
3
Wocken, Christian
3
Algesheimer, René
2
Arnhold, Ulrike
2
Back, Andrea
2
Borle, Sharad
2
Brandes, Leif
2
Breuer, Matthias
2
Danik, Lidia
2
Dholakia, Utpal M.
2
Enkel, Ellen
2
Falkenreck, Christine
2
Fries, Anne
2
Fritz, Wolfgang
2
Gedenk, Karen
2
Glowik, Mario
2
Gondek, Christian
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Gustafsson, Anders
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Guth, Clemens
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Working paper / International University in Germany, School of Business Administration
5
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
2
A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás
-
2003
Persistent link: https://www.econbiz.de/10013441074
Saved in:
3
Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441018
Saved in:
4
Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441020
Saved in:
5
A panel-analytic view on core service buying in customer relationships : an example from the Airline industry
Bayón, Tomás
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001974562
Saved in:
6
Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001709424
Saved in:
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