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person:"Ghauri, Pervez N."
~isPartOf:"Multicultural perspectives in customer behaviour"
~person:"Laroche, Michel"
~person:"Schlegelmilch, Bodo B."
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Ghauri, Pervez N.
Laroche, Michel
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Multicultural perspectives in customer behaviour
Journal of business research : JBR
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International marketing review
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Advances in international marketing
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Journal of international marketing
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Management for Professionals
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Cross-cultural and critical perspectives on brands
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International business review : the official journal of the European International Business Academy
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International journal of consumer studies
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International marketing in the fast changing world
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of euromarketing
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Journal of global marketing
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
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