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person:"Ghauri, Pervez N."
~person:"Johanson, Jan"
~person:"Samiee, Saeed"
~subject:"Frankreich"
~type_genre:"Book section"
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Ghauri, Pervez N.
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Multicultural perspectives in customer behaviour
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
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The German approach to Europe
Johanson, Jan
;
Wootz, Björn
- In:
Strategies for international industrial marketing : the …
,
(pp. 79-126)
.
2013
Persistent link: https://www.econbiz.de/10009689247
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