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person:"Ghauri, Pervez N."
~person:"Samiee, Saeed"
~person:"Trabold, Harald"
~subject:"Frankreich"
~type_genre:"Book section"
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Intégration économique européenne ; 2
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
2
European economic integration and the export behaviour of small firms
Trabold, Harald
-
1995
Persistent link: https://www.econbiz.de/10001328750
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