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person:"Godefroid, Peter"
~person:"Backhaus, Klaus"
~subject:"Marketing management"
~type_genre:"Book section"
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
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Marketingimplementierung in Unternehmen der Investitionsgüterindustrie
Backhaus, Klaus
- In:
Marktorientierte Unternehmensführung im Umbruch : …
,
(pp. 241-264)
.
1994
Persistent link: https://www.econbiz.de/10001287234
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