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person:"Grefermann, Klaus"
~person:"Ahlheim, Michael"
~person:"Deng, Xiaoyan"
~subject:"Markenimage"
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Markenimage
Packaging
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Verpackung
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Germany
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Consumer behaviour
3
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Brand image
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Environmental economics
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Perception
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Product design
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Produktgestaltung
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Umweltökonomik
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17.09.1988
1
Beverage
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Deutschland <Bundesrepublik>
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Flavor heaviness
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Holistic versus analytic processing
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Psychology of advertising
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Regulierung
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Grefermann, Klaus
Ahlheim, Michael
Deng, Xiaoyan
Orth, Ulrich R.
3
Bihler, Jürgen
2
Celhay, Franck
2
Kahle, Lynn R.
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Journal of marketing research : JMR
1
Journal of retailing
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ECONIS (ZBW)
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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
2
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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