//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Großpietsch, Jochen"
~isPartOf:"The journal of brand management : an international journal"
~person:"Huber, Frank"
~person:"Iacovone, Leonardo"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gebrauchsgüterindustrie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
1
Consumer goods industry
1
Hong Kong
1
Hongkong
1
International market entry
1
Internationaler Markteintritt
1
Konsumgüterindustrie
1
Markentransfer
1
Western
1
Westlich
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Großpietsch, Jochen
Huber, Frank
Iacovone, Leonardo
Mizera, Sue
2
Apéria, Tony
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Baghi, Ilaria
1
Bündgen, Karolin
1
Claren, Saskia
1
Forsythe, Sandra
1
Frank, Sarah
1
Gabrielli, Veronica
1
Giovanis, Apostolos N.
1
Hesse, Andreas
1
Hicks, Cheryl D.
1
Kwon, Wi-suk
1
Lenzen, Johann Michael
1
Meyer, Frederik
1
Myers, Beth
1
Pitt, Leyland F.
1
Reeves, Martha
1
Reyneke, Mignon
1
Rubio Benito, Natalia
1
Sorokáčová, Alexandra
1
Thompson, Marjorie Ellis
1
Thorne, Lesly
1
Weihrauch, Andrea
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Akzente
3
Reihe: Marketing : MAR
2
Discussion paper / Centre for Economic Policy Research
1
Harvard-Business-Manager : das Wissen der Besten
1
NBER working paper series
1
Reihe: Planung, Organisation und Unternehmungsführung
1
Supply-Chain-Management - der Weg zur perfekten Lieferkette
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->