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person:"Groth, Markus"
~person:"Battigalli, Pierpaolo"
~person:"Septianto, Felix"
~subject:"Mixed emotions"
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Mixed emotions
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Groth, Markus
Battigalli, Pierpaolo
Septianto, Felix
Achilli, Giulia
1
Bandyopadhyay, Argho
1
Busco, Cristiano
1
Chiew, Tung Moi
1
Dangoisse, Florence
1
Giovannoni, Elena
1
Granà, Fabrizio
1
Hickman, Ellie
1
Klaus, Philipp
1
Manthiou, Aikaterini
1
Nallaperuma, Kaushalya
1
Nils, Frédéric
1
Parmentier, Michaël
1
Pirsoul, Thomas
1
Quach, Sara
1
Sipilä, Jenni
1
Sundqvist, Sanna
1
Tarkiainen, Anssi
1
Thaichon, Park
1
Xin, Benlu
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Zacher, Hannes
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Asia Pacific journal of marketing and logistics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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