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person:"Hehn, Patrick"
~person:"Morrin, Maureen"
~subject:"Deutschland"
~subject:"Musik"
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Beiträge zur Sensorik im Marketing
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Marketing-Wissen
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Sensory marketing : research on the sensuality of products
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ECONIS (ZBW)
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The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen
;
Chebat, Jean-Charles
;
Gelinas-Chebat, …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003933217
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2
Emotionale Markenführung mit Duft : Duftwirkungen auf die Wahrnehmung und Beurteilung von Marken
Hehn, Patrick
-
2007
Persistent link: https://www.econbiz.de/10003367718
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3
Duftwirkungen auf die Markenwahrnehmung : Ergebnisse einer empirischen Studie
Hehn, Patrick
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10003298074
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