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person:"Helm, Sabrina"
~person:"Heinonen, Kristina"
~person:"Homburg, Christian"
~subject:"Value creation"
~type_genre:"Article in journal"
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Value creation
Beziehungsmarketing
49
Relationship marketing
49
Consumer behaviour
14
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9
Germany
9
Theorie
9
Theory
9
Customer value
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Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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Marketing management
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Helm, Sabrina
Heinonen, Kristina
Homburg, Christian
Le Nguyen Hau
7
Busser, James A.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Grönroos, Christian
5
Itani, Omar S.
5
Thaichon, Park
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Brodie, Roderick J.
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Gil Saura, Irene
4
Hajli, Nick
4
Jaakkola, Elina
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Keränen, Joona
4
Madhani, Pankaj M.
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Perdue, Richard R.
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Pham Ngoc Thuy
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Revilla Camacho, Maria Angeles
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Shin, Hakseung
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Le Meunier-FitzHugh, Kenneth
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Luu Trong Tuan
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Business horizons
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
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ECONIS (ZBW)
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1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
3
Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
Saved in:
4
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
Saved in:
5
Customer dominant value formation in service
Heinonen, Kristina
;
Strandvik, Tore
;
Voima, Päivi
- In:
European business review : EBR ; the official journal …
25
(
2013
)
2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10009723905
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