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person:"Helmig, Bernd"
~language:"eng"
~person:"Bloemer, Johanna M."
~person:"Coussement, Kristof"
~person:"Edvardsson, Bo"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
7
Relationship marketing
7
Theorie
4
Theory
4
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2
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2
Consumer behaviour
2
E-Mail
2
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Helmig, Bernd
Bloemer, Johanna M.
Coussement, Kristof
Edvardsson, Bo
Van den Poel, Dirk
25
Homburg, Christian
10
Weerth, Carsten
9
Murphy, Brian B.
7
Levy, Daniel C.
6
Young, Andrew T.
6
Bayón, Tomás
5
Elhauge, Einer
5
Maguiness, Paul
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Aflaki, Sam
4
Ascarza, Eva
4
Baecke, Philippe
4
Ormrod, Robert P.
4
Paulssen, Marcel
4
Popescu, Ioana
4
Reinartz, Werner J.
4
Rudanko, Leena
4
Singh, Ramendra
4
Strandvik, Tore
4
Turner, Lindsay W.
4
Wangenheim, Florian von
4
Wickelgren, Abraham L.
4
Baesens, Bart
3
Bassi, Vittorio
3
Behrens, Christiaan
3
Benoit, Dries F.
3
Bieberstein, Frauke von
3
Breitner, Michael H.
3
Calmon, Andre P.
3
Caminal, Ramón
3
Ciocan, Florin D.
3
De Meyer, Bernard
3
Dellaert, Benedict G. C.
3
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Maastricht Research School of Economics of Technology and Organizations
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
3
Research memorandum / METEOR
2
Meddelanden från Svenska Handelshögskolan
1
Research memorandum / METEOR, Universiteit Maastricht, Faculty of Economics and Business Administration
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ECONIS (ZBW)
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Customer needing : conceptualising industrial service from a customer perspective
Strandvik, Tore
(
contributor
);
Holmlund, Maria
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003709357
Saved in:
2
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
3
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
4
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
5
The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780785
Saved in:
6
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780786
Saved in:
7
Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
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