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person:"Helmig, Bernd"
~language:"eng"
~person:"Rather, Raouf Ahmad"
~person:"Van den Poel, Dirk"
~subject:"Relationship marketing"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Beziehungsmanagement"
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Relationship marketing
Beziehungsmarketing
25
Forecasting model
5
Prognoseverfahren
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Classification
4
Computer-assisted marketing
4
Consumer behaviour
4
Customer analysis
4
IT-gestütztes Marketing
4
Klassifikation
4
Konsumentenverhalten
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Kundenanalyse
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Data Mining
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Data mining
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Decision tree
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Entscheidungsbaum
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Theorie
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Theory
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Advertising effects
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Algorithm
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Algorithmus
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Bayes-Statistik
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Bayesian inference
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Call centre
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Callcenter
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Customer acquisition
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Customer value
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Direct marketing
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Direktmarketing
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E-Mail
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E-mail
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Financial services
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Finanzdienstleistung
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Food retailing
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Kundengewinnung
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Kundenwert
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Lebensmitteleinzelhandel
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Management information system
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Management-Informationssystem
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Market segmentation
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Non-commercial literature
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Graue Literatur
25
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English
German
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Helmig, Bernd
Rather, Raouf Ahmad
Van den Poel, Dirk
Homburg, Christian
10
Weerth, Carsten
9
Murphy, Brian B.
7
Levy, Daniel C.
6
Young, Andrew T.
6
Bayón, Tomás
5
Elhauge, Einer
5
Maguiness, Paul
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Aflaki, Sam
4
Ascarza, Eva
4
Baecke, Philippe
4
Ormrod, Robert P.
4
Paulssen, Marcel
4
Popescu, Ioana
4
Reinartz, Werner J.
4
Rudanko, Leena
4
Singh, Ramendra
4
Strandvik, Tore
4
Turner, Lindsay W.
4
Wangenheim, Florian von
4
Wickelgren, Abraham L.
4
Baesens, Bart
3
Bassi, Vittorio
3
Behrens, Christiaan
3
Benoit, Dries F.
3
Bieberstein, Frauke von
3
Bloemer, Johanna M.
3
Breitner, Michael H.
3
Calmon, Andre P.
3
Caminal, Ramón
3
Ciocan, Florin D.
3
Coussement, Kristof
3
De Meyer, Bernard
3
Dellaert, Benedict G. C.
3
Dubey, Pradeep
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
25
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ECONIS (ZBW)
25
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1
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
2
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
3
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
4
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
5
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
6
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
7
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
8
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
9
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
10
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
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