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person:"Helmig, Bernd"
~person:"Huang, Chao-Chin"
~person:"Kumar, Vikas"
~person:"Mittal, Vikas"
~person:"Sarkar, Abhigyan"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Dienstleistungsmarketing
Beziehungsmarketing
89
Relationship marketing
89
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
28
Markenführung
28
Brand image
23
Markenimage
23
Customer satisfaction
22
Kundenzufriedenheit
22
Markenartikel
20
Hospital
14
Krankenhaus
13
Dienstleistungsqualität
12
Service quality
12
Brand loyalty
11
Markentreue
10
Deutschland
8
Germany
8
Customer integration
7
Einzelhandel
7
Kundenintegration
7
Retail trade
7
India
6
Indien
6
Internet marketing
6
Online-Marketing
6
Services marketing
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Online retailing
5
Online-Handel
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Qualitätsmanagement
5
Social Web
5
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19
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4
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4
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English
21
German
6
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Helmig, Bernd
Huang, Chao-Chin
Kumar, Vikas
Mittal, Vikas
Sarkar, Abhigyan
Fetscherin, Marc
13
Bruhn, Manfred
11
Fournier, Susan
10
Grönroos, Christian
10
Huber, Frank
10
Loureiro, Sandra Maria Correia
10
Guzman, Francisco
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Johnson, Lester W.
7
Khan, Imran
7
King, Ceridwyn
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
Leckie, Civilai
6
Lusch, Robert F.
6
Stauss, Bernd
6
Back, Ki-Joon
5
Bitner, Mary Jo
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Vargo, Stephen L.
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Corporate reputation review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
European journal of marketing
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of retail and distribution management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Management decision : MD
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
The journal of product & brand management
1
The marketing review
1
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
1
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ECONIS (ZBW)
27
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1
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27
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date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
9
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
10
Political identity and the consumer journey : a research review
Jung, Jihye
;
Mittal, Vikas
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012295807
Saved in:
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