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person:"Helmig, Bernd"
~person:"Huang, Chao-Chin"
~person:"Rahman, Zillur"
~person:"Sarkar, Abhigyan"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
Brand
Dienstleistungsmarketing
Relationship marketing
58
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
26
Markenführung
26
Brand image
18
Markenimage
18
Markenartikel
16
Brand loyalty
13
Dienstleistungsqualität
13
Hospital
13
Service quality
13
Krankenhaus
12
Markentreue
12
Customer satisfaction
11
Kundenzufriedenheit
11
Customer integration
9
Kundenintegration
9
Deutschland
8
Germany
8
Internet marketing
8
Online-Marketing
8
Bibliometrics
6
Bibliometrie
6
Qualitätsmanagement
6
Social Web
6
Social web
6
Einzelhandel
5
Emotion
5
India
5
Indien
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Retail trade
5
Confidence
4
Customer engagement
4
Gender
4
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Article
52
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6
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43
Aufsatz in Zeitschrift
43
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9
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9
Arbeitspapier
5
Graue Literatur
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5
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Language
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English
43
German
15
Author
All
Helmig, Bernd
Huang, Chao-Chin
Rahman, Zillur
Sarkar, Abhigyan
Bruhn, Manfred
116
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Georgi, Dominik
29
Hadwich, Karsten
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Grönroos, Christian
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Asia Pacific journal of marketing and logistics
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
European journal of marketing
2
International journal of hospitality management
2
International journal of retail and distribution management
2
Management decision : MD
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
2
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Australian journal of management
1
Corporate reputation review
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Exploring the rise of fandom in contemporary consumer culture
1
Handbook of research on customer engagement
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of nonprofit & voluntary sector marketing
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Krankenhausmanagement 2000
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Management research review
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Managing service quality : MSQ ; an international journal
1
Qualitative market research : an international journal
1
Service business
1
Society and business review
1
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ECONIS (ZBW)
58
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1
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
4
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
5
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
6
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Saved in:
7
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
8
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
9
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
10
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
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