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person:"Herrmann, Andreas"
~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"Automotive industry"
~subject:"Deutschland"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~subject:"Retail trade"
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Herrmann, Andreas
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
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