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person:"Herrmann, Andreas"
~institution:"American Marketing Association"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Kerin, Roger A."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Piercy, Nigel"
~person:"Reece, Barry L."
~person:"Rudelius, William"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Marketing management"
~type_genre:"Bibliography included"
~type_genre:"CD-ROM, DVD"
~type_genre:"Case study"
~type_genre:"Einführung"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
Kerin, Roger A.
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Reece, Barry L.
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ECONIS (ZBW)
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Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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