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person:"Herrmann, Andreas"
~institution:"Pearson Deutschland GmbH"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
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Keller, Kevin Lane
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Opresnik, Marc Oliver
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2015
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14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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