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person:"Herrmann, Andreas"
~institution:"Wissenschaftliche Gesellschaft für Innovatives Marketing"
~person:"Becker, Jochen"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Kerin, Roger A."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Piercy, Nigel"
~person:"Reece, Barry L."
~person:"Rudelius, William"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Marketing management"
~subject:"Marketing theory"
~type_genre:"Bibliography included"
~type_genre:"CD-ROM, DVD"
~type_genre:"Einführung"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Herrmann, Andreas
Becker, Jochen
Belz, Christian
Diller, Hermann
Kerin, Roger A.
McDonald, Malcolm
Opresnik, Marc Oliver
Piercy, Nigel
Reece, Barry L.
Rudelius, William
Fürst, Andreas
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Ivens, Björn Sven
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Wissenschaftliche Gesellschaft für Innovatives Marketing
Pearson Studium
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Grundprinzipien des Marketing
Diller, Hermann
;
Fürst, Andreas
;
Ivens, Björn Sven
-
2011
-
3., überarbeitete und erweiterte Auflage
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