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person:"Herrmann, Andreas"
~isPartOf:"Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~person:"Unger, Fritz"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Internationales Marketing"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Services marketing"
~subject:"Theory"
~type_genre:"Arbeitspapier"
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Herrmann, Andreas
Belz, Christian
Berndt, Ralph
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Sander, Matthias
Unger, Fritz
Götz, Peter
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Die Kundenportfolio-Analyse : ein Instrument zur Steuerung von Kundenbeziehungen
Götz, Peter
;
Diller, Hermann
-
1991
Persistent link: https://www.econbiz.de/10000951395
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