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person:"Herrmann, Andreas"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~person:"Belz, Christian"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
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sensory brand experience
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Herrmann, Andreas
Belz, Christian
Fantapié Altobelli, Claudia
McDonald, Malcolm
Melewar, T. C.
Foroudi, Pantea
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Foroudi, Mohammad Mahdi
4
Jin, Zhongqi
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Abuelmaatti, Aisha
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Building corporate identity, image and reputation in the digital era
Thexis / Fachbericht für Marketing
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Forum Marketing & Management : Probleme, Konzepte, Lösungen
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Lehrbuch
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European journal of marketing : EJM
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Journal of business economics : JBE
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Marketing : ZFP ; journal of research and management
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Qualitative market research : an international journal
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The marketing book
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Cranfield management series
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Fachbuch für Marketing
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Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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International journal of technology marketing : IJTMkt
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International management and strategy
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International marketing review
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Journal of business research : JBR
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Journal of general management
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Journal of global marketing
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : metaphors and metamorphosis
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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