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person:"Herrmann, Andreas"
~isPartOf:"Cranfield management series"
~person:"Belz, Christian"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
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Herrmann, Andreas
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Strategic marketing planning
McDonald, Malcolm
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1996
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2nd ed
Persistent link: https://www.econbiz.de/10000590826
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