//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~isPartOf:"Developing digital marketing : relationship perspectives"
~person:"Ahlert, Dieter"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Le Dung"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Distribution channel"
~subject:"Kundenbindung"
~subject:"Marketing"
~subject:"online relationship marketing"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumers
Deutschland
Distribution channel
Kundenbindung
Marketing
online relationship marketing
Digital marketing
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Relationship marketing
2
Supplier relationship management
2
digital technologies
2
relationship marketing
2
technology
2
Digitalisierung
1
Digitization
1
Information technology
1
Informationstechnik
1
Social Web
1
Social web
1
business practice
1
online
1
relationship perspectives
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Bibliography included
Book section
Collection of articles of several authors
Handbook
Hochschulschrift
Aufsatz im Buch
2
Language
All
English
2
Author
All
Herrmann, Andreas
Ahlert, Dieter
Belz, Christian
Diller, Hermann
Le Dung
McDonald, Malcolm
Opresnik, Marc Oliver
Ratten, Vanessa
5
Nguyen Tuyet-Mai
2
Quach, Sara
2
Dimitropoulos, Panagiotis E.
1
Koronios, Konstantinos
1
Kountzakis, Christos E.
1
Ntasis, Lazaros
1
Rashid, Sumayya
1
Thaichon, Park
1
Thompson, Ashleigh-Jane
1
more ...
less ...
Published in...
All
Developing digital marketing : relationship perspectives
Marketingforschung aktuell
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Gabler-Lehrbuch
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Kohlhammer-Edition Marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Marketing, Recht, Wettbewerb
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Schriften zum Marketing
1
UTB / Wirtschaftswissenschaften
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Wissenschaft & Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
2
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->